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Nature.is is an eco-conscious network and is ready to publish the opinions of anyone who so desires. News items or a schedule of events can be sent directly to us. Any news that is published on Nature.is must appear under its author’s name, who is solely responsible for its content.

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Nature reserves the right to remove news and comments which it deems are hurtful, insulting or likely to cause undo harm to any person, company or institution. Nature does not take any stand in politics but declares itself an advocate of the environment.

Domestic and International Greenies
Domestic Greenies: It is Nature’s policy to publish everything newsworthy regarding nature and environmental issues in Iceland. This would include innovations in product development and service, meetings and conferences, announcements and lawsuits, tourism and outdoor activity, harvest and cultivation, as well as anything to do with relevant persons, organizations, institutes and companies.
International Greenies: Nature.is seeks to connect Iceland to the international community publishing articles on the development of environmental issues all over the world.

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Nature.is views it as a duty towards the Icelandic community to maintain and develop “green pages” in the highest standards of quality. The green pages are thus to provide detailed information on the various companies and institutions connected to the environment in one way or the other. The green pages link guidelines and labels to the companies and products, and that way they provide the general consumer with the opportunity to make an informed choice when deciding where to shop. The green pages play an important role in nature.is goals:

• To develop technical solutions regarding a community network which is able to link together factors which otherwise would only relate in an insubstantial or indirect way.
• To promote Icelandic nature and its natural products on an international venue
• To promote related industry and employment around the country on every level
• To promote among the general public a more environmentally conscious way of life

The green pages provide information on companies and institutions that either comply with the following conditions or operate in the following fields:

The sky indicates weather in the following way: When the mountaintops are clearly visible and free of clouds at the start of winter and until Christmas, it portends a mild winter. If the sun appears reddish after winter soltice, it portends a frosty and windy winter. If dark and greenish circles appear around the sun or if the sun appears to be a green and yellowish color at the beginning of winter it portends a snowy and stormy winter. All these are natural appearances of the sky, that wise men can understand.

Putting food in a freezer is an excellent way to stop bacteria growth and to diminish the activity of enzymes in biological products. Storage in a freezer is, however, only temporary and depends on whether the freezing temperature is kept constant, i.e. -18 °C during the entire storage period, also that the food is properly packaged and sanitized. The general rule is that frozen food should not be kept in the freezer for more than one year-often less. During freezing the decomposition process is only slowed down.

On the packaging of the product it is usually stated how long the product can be kept in the freezer. However when freezing your own product it is a good rule to write on the packaging the date when the product was put in the freezer. All food loses some nutrients during freezing but it saves money and time to buy large amounts of fish and meat to keep there. Thus a freezer can save a lot of money.

Nature's Market, our online store, offers a variety of organic, natural and eco-labeled products. In order to provide consumers with information on eco-friendly and healthy products, each offers links to further detailed information on contents, certifications, and recycling possibilities. The idea is that as you browse our online store you also learn about each label and what they stand for simply by moving the curser over them. This applies to the eco-labels, the organic certifications as well as the fair trade and recycling labels. Today we can offer over three hundred products in nineteen departments. Our aim is to provide products from all product categories.

Another thing to mention about Nature's Market is that your purchases will be delivered straight to your doorstep. CO2 emissions and other harmful effects of transportations are thus kept to a minimum, as the mail-delivery drives by your home most days anyway. Driving your own car from store to store on the other hand pollutes more as well as costing you both money and time.

Shopping at Nature's Market can thus be much cheaper and more eco-friendly when all things are considered.
How do I shop on the Nature market?
Browse for example the health products department or get an overview on all the departments.

Nature's Market is in the process of being translated. Please bear with us.