Nature's Market - Groceries

In the grocery section you will find all general food items and all the products at Nature.is which are for human consumption. In this section we work hard to provide accurate information about ingredients, production, and environmental labeling and we do it in a very detailed manner. A general rule is that all the information on the packaging is in a very comprehendable form regarding the product composition and the preservatives or other additives such as flavors. E-numbers are often used in order to identify additives. The purpose is both to simplify the description of the ingredients and to enable consumers to avoid certain chemicals such as allergens.Products made from genetically engineered organisms are not especially marked in Iceland (yet), but Nature's Market will not carry any genetically modified products as far as it is possible to trace genetically modified ingredients.

Supervision of the safety of groceries sold in Iceland is in the hands of the Icelandic Food and Veterinary Authority. Assertions on packaging are checked by the Environment Agency and in some instances the Icelandic Medicines Control Agency.